2025 in Reykjavik

TECH SALES & TRAVEL

Tony Forcucci has spent the past two decades selling complex enterprise software into large strategic accounts across the US and internationally. His career spans an unusually broad range of categories — Design & Engineering, Manufacturing & Supply Chain, Order to Revenue, Full Stack Observability, and Cybersecurity — with one constant: C-suite and SVP relationships, complex multi-stakeholder sales cycles, and deals that take real work to close.

He is known for articulating a clear return on investment, navigating enterprise-wide stakeholder environments, and leading the full sales cycle from first conversation to close.

Today Tony serves as Client Director for Major Accounts at Zscaler, the global leader in Zero Trust cybersecurity. Before that he was a Regional Director at New Relic, where he carried responsibility for a select portfolio of large named accounts representing over $60M in revenue.

Earlier roles include Senior Strategic Account Executive positions at RecVue and Zuora, focused on helping large enterprises navigate the shift to subscription-based business models, and five years at PTC selling engineering and manufacturing software — with a primary focus on Industrial IoT, Digital Twin, and the Digital Factory — into some of the world's largest manufacturers and OEMs. His entry into tech came in 2007 at MFG.com, a Bezos Expeditions-backed venture, where he launched a new vertical from scratch, built a team across four countries, and grew the business to over two billion dollars in sourced marketplace activity.

The international dimension has been present throughout — built not just from years of selling across borders, but from decades of living and working within them.

OUTSIDE OF WORK

Tony is a guitarist in New Sensation, the American INXS Tribute band — playing packed venues across the Southeast. He's also a travel photographer with work published and available at Pictorem, and the founder of Forcucci Roma, the underground luxury streetwear brand that doesn’t really exist.

Full professional details at LinkedIn