In 1987 while sitting in a class at the University at Buffalo, I scribbled on a piece of paper the population of the world and next to it the USA. At the time the world’s population was about 5 billion and the population of the USA was 250 million, or 5%.  It might seem obvious, but right there and then I realized that 95% of everything that happens was happening somewhere else.

It was at that moment that I decided to go into international business and in 1989 I moved to Rome, Italy for a year, setting the course for the next 25 years.

Since then I’ve been involved in international business in some form or another, have collected many one-of-a-kind life experiences, and have traveled to about 50 countries across Europe, Asia, India, Middle East, and Latin America.

Today I work for PTC in Enterprise Software sales as a Strategic Account Manager and am responsible for developing relationships and business growth in named accounts. I work with some of the most well-known, global manufacturing companies to align PTC's full software portfolio (CAD, PLM, ALM, SLM, SCM, and IoT including AR & VR) to their business needs.

Prior to this role I was part of PTC's first Go-To-Market Cloud team responsible for positioning and selling PLM software under a Managed Services and SaaS model to the C-Suite at companies with between $500 million to $1 billion+ in revenue.

My original leap into the technology space was as the Global Director of the Textiles and Apparel Sourcing Marketplace at, a Bezos Expeditions venture backed technology company and world's largest online manufacturing platform. I came in from the outside, pitched the concept, launched the Vertical, and led it from the beginning to over a billion dollars per year in sourced marketplace activity working with top retailers, brands, and factories worldwide.

While at, I set up strategic partnerships worldwide to generate additional revenue and influence.  I trained sales teams in USA, EMEA, and APAC on how to effectively grow the business in their regions and had the opportunity to present to audiences on three continents on globalization, sales, sourcing, and my experiences as an entrepreneur. 

My start in the manufacturing world was in 2000 when I co-founded Berik, one of the world’s most sought after technical motorsports apparel brands seen on professional racers in motogp and world super bike.  I set up global distribution of the company's products in ten countries and attended professional racing events worldwide.  I sold my stake in the company in 2005.

People say "travel while you’re young".  For me the 1990’s were a time of a lot of travel throughout Europe and sort of set the stage for what was to come.  I spent a year leading bicycle tours throughout Italy as guide for Ciclismo Classico and then joined ACIS leading tours across Europe for three years.  These were tremendous experiences on the road leading tours in some of the most interesting places in the world.

Also in the 90’s I had the opportunity to spend four years in sales with the iconic Italian coffee brand illy working with top chefs, restaurants and hotels.

I’ve been a musician for 30 years and was the co-founder of the group Worldwide Groove.  Today for fun I'm lead guitarist in the INXS Tribute Band "New Sensation".


Photo by Trey Lyda

Homepage images by Tony Forcucci